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Disney Institute Brings Program on Leadership and Loyalty to Blue Ridge Community College


Disney Institute is bringing its renowned professional development program, �The Disney Keys to Excellence� to Western North Carolina on Thursday, September 25. Sponsored locally by Blue Ridge Community College, Wachovia Bank, and Times-News, the full-day event will give area professionals an opportunity to �Experience the Business Behind the Magic�� proven strategies and best practices that are easily adaptable to other organizations.

�We are pleased to host this valuable program at Blue Ridge Community College,� said Dr. Molly A. Parkhill, President of Blue Ridge Community College. �It is our hope that local business leaders will take advantage of this opportunity to learn from the experience of such a successful company.�

�This is the only program that Disney Institute brings to the local business community,� said George Aguel, senior vice president for Walt Disney Parks and Resorts and leader of Disney Institute. �Participants from Western North Carolina will discover Disney practices that they can incorporate into their own businesses. These strategies and tactics have been proven successful for more than 50 years.�

Disney Institute programs are unique in the world of training. �What makes the Disney learning experience so different and meaningful is that we don�t simply teach theory,� said Aguel. �We give participants an �insider�s look� at philosophies and strategies that have helped Disney to consistently rank as one of the world�s most admired companies and brands. Its engaging content is presented in an entertaining fashion, and it has the ability to literally transform other organizations.�

The Hendersonville Disney Keys program is made up of four 90-minute sessions:

  • Leadership, Disney Style � Participants discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company�s inception to today.
  • Management, Disney Style � Participants examine the importance of integrating an organization�s corporate culture into selection, training and care.
  • Service, Disney Style � Participants explore world-renowned Disney principles for service excellence.
  • Loyalty, Disney Style � Participants learn the key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.
Program registration is $199 per person and includes all course materials and lunch. Companies and businesses may purchase a table of 6 for $995.

Printable registration form

For more information or to register, call (828) 694-1779 or email Elaine at [email protected].

ABOUT DISNEY INSTITUTE Since the premiere of its first professional development program in 1986, millions of business leaders have attended Disney Institute programs. Today, that portfolio has grown to encompass a wide range of workshops, presentations, behind-the-scenes tours and fully customized programs. Most programs are available at Disney Resort Destinations around the world or can travel to client sites. They are also accredited by numerous professional bodies, including the American College of Healthcare Executives, Human Resource Certification Institute, National Association of State Boards of Accountancy and the Annenberg Center for Health Sciences.

For more information about Disney Institute, call 407/566-2620, or visit www.disneyinstitute.com.

(Images provided by BRCC.)



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