Looking for a culinary adventure or a bar crawl? Asheville.com’s food & drink event guide has got you covered.

Saturday, May 4, 2024
BREWERY TOURS
May 4 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

North Carolina Winery Tour Adventures
May 4 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

Fender Bender: Band + Beer Bus
May 4 @ 1:30 pm – 4:30 pm
LaZoom Room Bar & Gorilla

Explore Beer City on the one and only Fender Bender!

Duration

3 hours

About

Visit 3 breweries in under three hours on a purple bus with a live band! Beer purchased from the LaZoom Room or at the brewery stops are allowed on the bus. This tour sells out quickly, so please book in advance. This tour is perfect for birthday parties, bachelorette parties, and any kind of get together. This tour is not great if you want to see any behind the scenes of beer making. We’re all about the fun on this tour!

Age Restrictions

21 and up. No exceptions.

What’s Included

3 Brewery Stops (30 Minutes each) Highland, New Belgium, & The Wedge at Foundation
Bottled Water
Amazing Live Music
Transportation to breweries
Charismatic Beer Host

What’s Not Included

Beer (You can buy from The LaZoom Room)
Cash! You’ll want to tip the guides for changing your life for the better.

Fender Bender: Band + Beer Bus
May 4 @ 5:30 pm
LaZoom Room Bar & Gorilla

Explore Beer City on the one and only Fender Bender!

Duration

3 hours

About

Visit 3 breweries in under three hours on a purple bus with a live band! Beer purchased from the LaZoom Room or at the brewery stops are allowed on the bus. This tour sells out quickly, so please book in advance. This tour is perfect for birthday parties, bachelorette parties, and any kind of get together. This tour is not great if you want to see any behind the scenes of beer making. We’re all about the fun on this tour!

Age Restrictions

21 and up. No exceptions.

What’s Included

3 Brewery Stops (30 Minutes each) Highland, New Belgium, & The Wedge at Foundation
Bottled Water
Amazing Live Music
Transportation to breweries
Charismatic Beer Host

What’s Not Included

Beer (You can buy from The LaZoom Room)
Cash! You’ll want to tip the guides for changing your life for the better.

Waitlist

If your desired time and availability is full, then please give us a call to be added to the waitlist.

Claywood’s Wine Club: Join Us for our Inaugural Tasting Event
May 4 @ 6:00 pm – 8:00 pm
Claywood

Designed for wine enthusiasts and novices alike, our Wine Club promises to be a delightful journey through the world of wine, filled with exclusive tastings, educational experiences, and enticing member benefits.

We are delighted to kick off our Wine Club featuring the exquisite wines of Andis Wine, located in the Sierra Foothills.

These events are the perfect opportunity to indulge your senses and discover new favorites while mingling with fellow wine lovers.

As a member of Claywood’s Wine Club, you’ll enjoy a host of fantastic benefits:

Exclusive Tastings: Gain access to our curated tasting events, where you’ll have the opportunity to sample a diverse selection of wines from top-notch wineries.

Complimentary Tastings: Members receive complimentary tastings when purchasing wine, allowing you to explore our selection with ease and enjoyment. You are more than welcome to join the tasting without purchasing wine, this will be a $25 investment.

Dining Discounts: When dining with us, Wine Club members receive an exclusive 30% discount on all wine bottle purchases, making every meal an opportunity to savor your favorite vintages at a great value.

Special Offers: Stay tuned for special offers and promotions reserved exclusively for Wine Club members. From limited-edition t-shirts releases to member-only events, there’s always something exciting happening in the world of Claywood Wine Club.

Join us on April 4th for our inaugural tasting event and raise a glass to the launch of Claywood’s Wine Club. Spaces are limited, so be sure to reserve your spot early to secure your place at the bar!

Cheers!

Sunday, May 5, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 5 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Hey Asheville: City Comedy Tour • Ages 13+ Only
May 5 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

North Carolina Winery Tour Adventures
May 5 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

Robert Dubac’s Brunch With Jesus
May 5 @ 11:00 am
Diana Wortham Theatre

The same hilarious Stand-Up Jesus show as a matinee! Break bread with the son of God during special brunch-and-a-show events on the Diana Wortham Theatre stage.

Jesus of Nazareth returns after 2,000 years, but this time he’s no carpenter — he’s a stand-up comedian. Shining the light of truth on false prophets, duplicitous politicians and immoral sheeple, J.C.’s razor-sharp satire has been intelligently designed to redeem sinners of all faiths. This season, the creator of The Book of Moron is back with his rare breed of humor, channeling what God created on the eighth day: comedy.

Package discounts not applicable for these events.

Jack’s Bluegrass Brunch
May 5 @ 12:00 pm – 3:00 pm
Jack of the Wood

Jack’s Bluegrass Brunch kicks off every Sunday at 12 noon — with lively bluegrass tunes courtesy of The Jack of the Wood Bluegrass Brunch Boys from 1-3pm. Sip a Bloody Mary or Mimosa or a warm Irish coffee. Tasty brunch specials alongside our regular menu and 18 taps of rotating craft brews! Sláinte, y’all!

TRADITIONAL IRISH MUSIC SESSION
May 5 @ 3:30 pm
Jack of the Wood

Jack’s long-running Traditional Irish Music Session is the perfect way to enjoy the Celtic-influenced sounds of talented pluckers from all over WNC & further afield! Stop in to enjoy a pint or afternoon Irish coffee with the music! Sláinte!

Monday, May 6, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 6 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

BREWERY TOURS
May 6 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

Hey Asheville: City Comedy Tour • Ages 13+ Only
May 6 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

Golden Hour
May 6 @ 6:00 pm
The Radical Hotel

Jacob Sessoms, the chef behind Golden Hour, is hosting a wine pairing event on May 6th at 6 pm. This one of a kind experience includes a curated menu highlighting local seasonal ingredients inspired by Jacob’s travels and culinary culture. This event costs $195 per person and reservations can be made by contacting [email protected].

QUIZZO PUB TRIVIA Hosted by Jason Mencer
May 6 @ 7:30 pm
Jack of the Wood


Hosted by the witty & sagacious Jason Mencer, our epic pub trivia night runs every Monday from 7:30-9:30pm! Plus $5.00 well drinks all night!

Come test your brain power with tasty pub fare, an adult beverage or two — and a team of your smartest friends! Win prizes each round and crow a little about what a smarty-pants you are!

Tuesday, May 7, 2024
Hey Asheville: City Comedy Tour • Ages 13+ Only
May 7 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

THANK YOU NIGHT service industry friends
May 7 @ 3:00 pm – 10:00 pm
DSSOLVR

Join us every Tuesday for some sweet sweet deals as a way for us to thank you and all of our fellow service industry friends!

Wednesday, May 8, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 8 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

BREWERY TOURS
May 8 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

Hey Asheville: City Comedy Tour • Ages 13+ Only
May 8 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

North Carolina Winery Tour Adventures
May 8 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

OLD-TIME JAM Old-Time Mountain + Folk Music
May 8 @ 5:00 pm – 9:00 pm
Jack of the Wood


Grab some dinner and a pint while enjoying our long-running Old-Time jam! Featuring many talented musicians from the local WNC area, our traditional Appalachian mountain music jam runs from 5-9pm every Wednesday night at Jack of the Wood!

Karaoke Night
May 8 @ 7:00 pm – 10:00 pm
Hickory Tavern

Karaoke Night at Hickory Tavern

Thursday, May 9, 2024
Hey Asheville: City Comedy Tour • Ages 13+ Only
May 9 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

North Carolina Winery Tour Adventures
May 9 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

BLUEGRASS JAM Hosted by Drew Matulich
May 9 @ 7:00 pm – 10:00 pm
Jack of the Wood

BLUEGRASS JAM

Hosted by Drew Matulich


Don’t miss your chance to check out some of the best pickers from all over WNC at our amazing Bluegrass Jam curated by the talented Drew Matulich — every Thursday starting at 7:00 pm! A real show-stopping performance only at Jack of the Wood! Open jam starts at 9:30 pm.

Friday, May 10, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 10 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

BREWERY TOURS
May 10 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

Hey Asheville: City Comedy Tour • Ages 13+ Only
May 10 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.